UDOWN was forged from the free minds of a small group of young men from Oʻahu, Hawaiʻi. Eclipsing the status quo since 1999, UDOWN is a lifestyle brand that began on the foundation of filming gnarly antics and stunts—dares solicited with the question, "RUDOWN?" The brand has since evolved into a retail clothing and apparel company still standing firmly on the foundation of that lifestyle. UDOWN apparel and stickers speak to the belief that there is only one U, and that unique fingerprint separates each being from the other. Remember your authenticity, speak your mind freely, separate yourself. 

Visit our YouTube Channel to check out all of our videos.


P.O. Box 1287
Kailua, HI 96734

Your comments and suggestions welcome at udown@udown.com